PUTTING PEDAL TO THE METAL TO DELIVER COLD STORAGE IN RECORD TIME

Amid blistering summer heat, the need for cold drinks at the Austrian GP couldn’t have been greater. Enter TITAN and a whole fleet of delivery trucks… 

THE CHALLENGE

TITAN have been working with Red Bull for many years and are no strangers to providing cold storage solutions for the annual Austrian GP at the Red Bull Ring. But our booking for the 2023 GP coincided with some serious summer heat and record ticket sales that indicated more than 300,000 people would be coming.

We needed to get a fully functioning cold storage solution up and running for the duration of the GP weekend. Warm drinks as racing cars screeched past on the tarmac would be a definite no-no.

THE SOLUTION

Red Bull are an excellent client to work with, and their own logistics team worked seamlessly alongside ours to work out exactly how many cold storage containers would be needed – and by when. The magic number we settled on was 27 – a lucky number in F1 that has been used by Ayrton Senna, among others.

All we had to do now was arrange the collection of these 27 ArcticStore containers – which can chill down to -40°F – from three different depots a week before the event.

THE DELIVERY

Thanks to a meticulous planning schedule, every single one of the 27 containers was delivered to the Spielberg F1 site on the agreed delivery date. Our skilled team was able to get each of them into position across the site and ready for use in just seven hours.

Next came the loading up of hundreds of thousands of drinks, which was – mercifully – someone else’s job. We remained on standby to make sure the ArcticStores functioned perfectly for the next few days (which they did), and then came back for collection when all the guests had gone.

THE RESULTS

Thousands of happy motorsport fans got to enjoy an incredible weekend, with ready access to all the cold drinks they could possibly need. And every single can or bottle had been kept at the perfect temperature in one of our incredible ArcticStore containers.

HOW CAN WE HELP YOU? 

We help event managers all over the world keep food and drinks properly chilled, with clients ranging from concert promoters to trade show organizers. We have the technical capability, inventory and can-do attitude to meet your requirements any time, anywhere. Just ask!